In the face of fierce market competition, is the sales battle started by price really good bad for teabag processing enterprises? Hubei health tea processing manufacturers will analyze analyze the following:

Teabag, that is, put the tea leaves in a small silk bag (usually made of food-grade gauze silk), just drink the silk bag in the cup for drinking, so that people who love tea can use it anytime, anywhere Enjoy the fun of drinking tea. Teabags were originally invented by a businessman New York, USA, named Sullivan. Since the development of teabag processing, many new varieties have been derived spread to the whole world, they are loved by the public. However, it still has changed people's low impression of teabags, thinking that teabags are just convenient drinks for those who do understand the tea ceremony. The emergence of high-end teabags has eliminated the misunderstanding of teabags.

It is undeniable that activities such as price reductions discounts can increase the sales of teabag processing companies in the short term quickly return funds. However, this short-term effect is actually difficult to truly grasp the hearts of customers. In fact, low-cost promotion only does increase customer loyalty to the brand, but also hurts the original customer loyalty. Because customers who consume tea in brand bags pay more attention to the value efficacy of the product the brand itself, frequent low-price promotions will lower their original expectations of the brand. Moreover, it is difficult to see the consumers who come to sell at low price promotions. In fact, they are only temporarily attracted by low prices. Once the price returns to its original position, this attraction is lost customers will empathize. Don't love to switch to other promotional brands.

The discounted price will more less attract customers to the desire to buy, there is a lot of flexibility in the discounted promotion. The operator can control every aspect of the promotion, but the discounted promotion cannot fundamentally solve the problem of sales. Nor can consumers have loyalty to product brands. For brands that have yet been recognized by consumers, only after discounts can be given to consumers to pay attention, the effects of promotions are generally Ideal, frequently promoted products will also have a bad impact on consumers.

Therefore, Hubei health tea processing manufacturers believe that the marketing activities of low-cost promotion are more harmful to bag tea processing enterprises. The key to expanding market share cultivating customer brand loyalty is to participate in the price war. Instead, it uses brand value, product quality, after-sales service to attract customers, that is, to enhance the product itself.