The business that can do business in the market is doing very well, but there are some businesses that are doing very well. The following Hubei teabag processing manufacturers share with you the 6 stages of the next store marketing for everyone to learn learn :
1. No marketing stage: pull a banner, place a flower basket when opening, make a promotional page better, ask the drum team to beat it, then it opens. After the opening, I will wait for customers to come to the door. If the business can be maintained, it may gradually improve with the increase of old customers, but the process is relatively long it is difficult to get out. If you don't have a business, you won't be able to continue anytime soon. There are two on the street, one of them makes wallpaper. Looking at the decoration is good, this one hasn't gone in to understand it, it has been closed for two months after opening, the other has made mutton soup for consumption several times, the taste is really very good bad, but it persisted for 3 months. These two stores are in a state of no marketing at all, simply waiting for customers to come. Now stores like this with no marketing at all, except for some old stores that have accumulated customers, most of them cannot survive. Non-marketing stores believe in product thinking, thinking that as long as my products are good, there will be markets customers at fair prices. However, the current market is merciless good wine is also afraid of deep alleys, to mention homogenization is becoming more more intense, your good may be different others.
Second, the passive promotion stage: There are two types of passive promotion, one is that there is no business, I have to find a way to stimulate. The general strategy is to discount sales distribute promotional pages. It is a struggle in the final stage of the business. If there is improvement, you may insist on it for a while. If there is no improvement, you will be closed for two activities. There is also a kind of imitation promotion in the industry. Everyone is doing this, our own stores should also engage in it, which is mainly reflected in holiday promotions, collective promotions in the market daily promotions in some stores. Stores at this stage actually do have much concept of marketing, the methods of promotion are also very casual, generally industry practices direct discounts. Apart the price, they do have much thinking, which leads to the use of tricks commonly used in the market.
3. Active marketing stage: Due to the increasing competition in the market, some store operators have realized the importance of marketing. Start to actively carry out marketing, but these active marketing is more reflected in the promotion level. Proactively recommend their products services to customers. There are three main sales methods for stores at this stage: 1. Street sweeping customer interception (gyms clothing stores often use this method); 2. Resident activities (promotion by setting up stalls in communities squares) ; 3. Wechat business (using the Wechat business model, online hype, mass distribution, friends circle ads, etc.). When the store is at this stage, it has been explained that the store operator has begun to pay attention to marketing, but the marketing method is still in the stage of personnel promotion. This traditional marketing method has been widely used, which has led to the worsening effect of marketing. There has even been a situation it is promoted sold, it is promoted.
Fourth, the planning marketing stage: stores at this stage began to have a more systematic plan for the store’s business, began to have clearer business objectives (how long to break even, how long to recover costs, etc.), there are A more systematic marketing plan (what kind of activities do you do at the opening, what kind of promotional materials do you print during festivals, what kind of promotions do you usually do). The stores at this stage are generally chain stores, a more mature marketing method has been explored, with preliminary planning for the store's marketing. The survival status has been greatly improved the above three stages. This stage also faces a very serious problem: the aging of marketing methods marketing tools, the previously effective marketing methods have now become ineffective in the coming months. The activity didn't work, the client didn't recognize it.
Fifth, the innovation marketing stage: the poor is thinking, the change is general, the general is reachable. After realizing the traditional marketing methods the failure of marketing strategies, many store operators began to learn practice new marketing methods use new marketing tools. Through the promotion of new gameplay, it quickly formed a block with competitors quickly occupied the market. Stores in the stage of innovative marketing are generally more moisturizing. Capture the minds of customers through event settings, marketing materials, image matching.
Sixth, systematic marketing stage: This is a higher level of store marketing, the current store is rarely able to reach, but everything is done, his store business is in a stage of rapid expansion. This stage is to form a complete marketing system the essence principle of marketing on the customer's extension, transaction lock-in.
The above is the marketing stage of the six tea stores shared by Hubei teabag processing manufacturers. You can learn discuss together to absorb the essence.